Tuesday, December 9, 2008
For my Major Project the task was to create a publication that benefitted a community. I decided to choose a community that is largely hated by most of the world -Smokers. People today know that smoking is bad for them, thanks to the flooding of anti-smoking advertisements. So in my opinion, if someone still wants to smoke then they should have a right to and not have to be hassled constantly over what they are doing. My publication is targeted towards smokers who enjoy smoking.
I am really happy with this alphabet. I started designing it as a first year project but couldn't get some of the letters to look right. After finding my original drawings I looked at the alphabet again and fixed up the letters I was having trouble with. The alphabet is complete with both upper and lower case letters, numbers, and punctuation.
Macro Wholefoods Market is a chain store that sells quality foods. With quality foods comes more expensive products and the need for a professional brochure. The style I went for here is very simple and clean. The paper choice is a rough 300gsm watercolour print which feels nice on the hands. The removable Macro label on the outside is made from recycled paper.
Sunday, December 7, 2008
This invitation was designed for Fiona Hall's new Sydney Exhibition. The idea for this came to me when I visited her exhibit and became fond of her 'puppet' like artworks. So the idea of having to pull the invitation with string to reveal some text was appealing. The clean text and professional look parallels Hall's artistic style and her attention to detail.